The American Standard Design Award (ASDA) seeks to challenge creative minds across the region to let their imagination flow in designing an inviting and cozy hospitality bathroom space. The ASDA serves as a platform for design students across the Asia-Pacific to go above and beyond their creative boundaries to design innovative solutions for practical, real-life challenges. This year, we look forward to pioneering designs and feasible ideas in creating a stay that recreates that warm and inviting feeling of home.
ASDA was originally held in 2015 as a one-time design competition in support of the launch of our Acacia Evolution bathroom collection. The inaugural competition invited participants from 4 markets - Thailand, Singapore, Indonesia, and the Philippines.
ASDA was received positively by the industry as a great platform that allows future designers to showcase their craft and introduce the concept of a purposeful and thoughtful design through innovations that address daily consumer issues.
As we defined our brand mission (which is to make purposeful design and innovative technologies accessible to consumers) and introduced innovations, technologies and products that clearly reflect this mission, we relaunched the ASDA in 2021 to its current format by institutionalizing the award as part of our mission as a purposeful brand.
Purposeful design has always been the design philosophy that guides the American Standard brand in delivering dependable bathroom solutions that combine thoughtful designs and innovative technologies.
Through ASDA, American Standard is focusing on purposeful design and promoting this design philosophy within the architect and design community. The ASDA provides a platform for the community to collaborate, push boundaries, and create solutions that meet the needs of an ever-evolving world.
The competition is open to entries from 2nd year or higher students who are enrolled in architecture or interior design courses in tertiary institutions from the following countries: Australia, Cambodia, Laos, Myanmar, New Zealand, Indonesia, the Philippines, Thailand, and Vietnam.
At the heart of the ASDA is the single proposition to embrace purposeful and thoughtful design that reflects and enhances the life moments of our consumers.
What truly defines a home is the delicate balance of design, space, and practicality. When traveling away from home, we desire a space that relaxes, inspires, and rejuvenates. No matter the style, color, or decor choice, it is the sense of comfort that greets us every time we step into the room.
The Judging Panel comprises of architecture and design luminaries from the region, which includes partners of established architectural firms and from architecture and design industry associations. Endowed with a wealth of experience, these industrial figures are inspiring thought leaders in their own right, imparting industrial insights through their discerning creative judgements.
The entries will be judged based on four main criteria of Purposeful Design, Inviting Style, Originality and Feasibility with respect to weightages of 40, 30, 20 and 10. The Purposeful Design criteria assesses concepts according to their relevance to the themes and how it addresses the target user’s needs, while Inviting Style focuses on the inviting and dependable extent of the design aesthetics, while keeping the brand purpose in mind. The Originality benchmark examines the participant’s imagination in presenting a unique solution, which should render an approach driven by a fresh perspective. Finally, the participant’s concept should be Feasible and realistic to enable practical implementation in real-life scenarios.
All entries will go through the National Level Judging first. At the National level, the National Judging Panel will evaluate the submissions. A maximum of 10 best entries will be shortlisted and shortlisted participants are to present their entries to the National Judging Panel. The National Judges will decide on the National Winners.
1st prize winners from each country will be invited to present to the Asia-Pacific Judging Panel. The APAC Judging panel will evaluate and determine the Grand Prize Winner.
All Participants will receive Participating Certificates, while each Winner will receive an Award plaque. Under the National Awards held in each country, there will be a 1st prize (USD 2,000), 2nd prize (USD 1,500), 3rd prize (USD 1,000).
Separately, at the Asia-Pacific Award level which is judged regionally, there will be a Grand Prize of USD 3,000 for the Grand Prize Winner. The Grand Prize Winner will also have the opportunity to join the ASDA award ceremony in Singapore and visit the LIXIL Global Design Centre in Singapore.