The American Standard Design Awards (ASDA) promotes the user-centric design philosophy that guides the American Standard brand in delivering dependable bathroom solutions that combine thoughtful designs and innovative technologies.
The ASDA was originally held in 2015 as a one-time design competition in support of the launch of our Acacia Evolution bathroom collection. The inaugural competition invited participants from 4 markets - Thailand, Singapore, Indonesia, and the Philippines.
ASDA was received positively by the industry as a great platform that allows future designers to showcase their craft and introduce the concept of a purposeful and thoughtful design through innovations that address daily consumer issues.
As we defined our brand mission (which is to make purposeful design and innovative technologies accessible to consumers) and introduced innovations, technologies and products that clearly reflect this mission, we relaunched the ASDA in 2021 to its current format by institutionalizing the award as part of our mission as a purposeful brand.
Purposeful design has always been the design philosophy that guides the American Standard brand in delivering dependable bathroom solutions that combine thoughtful designs and innovative technologies.
Through ASDA, American Standard is focusing on purposeful design and promoting this design philosophy within the architect and design community. The ASDA provides a platform for the community to collaborate, push boundaries, and create solutions that meets the needs of an ever-evolving world.
– Who can participate?
The competition is open to entries from 2nd year or higher students who are enrolled in architecture or interior design courses in tertiary institutions from the following countries: Australia, Cambodia, India, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand, and Vietnam.
At the heart of the ASDA is the single proposition to embrace purposeful and thoughtful design that reflects and enhances the life moments of our consumers. Across the Asia Pacific, many consumers stay in multigenerational families and homes.
Multigenerational living under one roof presents a myriad of challenges and opportunities for designers to make a real, meaningful impact on family lives. Shared spaces now form an integral part of the equation. The design approach should balance hygiene, ergonomics, safety, and convenience – for multiple users- from children to elderly, to have a home catered to and loved by every family member. It is with this in mind that the theme of this year’s competition is A Home to Love, A Space for Everyone.
The Judging Panel comprises of architecture and design luminaries from the region, which includes partners of established architectural firms and from architecture and design industry associations. Endowed with a wealth of experience, these industrial figures are inspiring thought leaders in their own right, imparting industrial insights through their discerning creative judgements.
The entries will be judged based on four main criteria of Purposeful Design, Inviting Style, Originality and Feasibility with respect to weightages of 40, 30, 20 and 10. The Purposeful Design criteria assesses concepts according to their relevance to the themes and how it addresses the needs of multigenerational users that blends in American Standard, while Inviting Style focuses on the inviting and appealing extent of the design aesthetics.
The Originality benchmark examines the participant’s imagination in presenting a unique solution, which should render an approach driven by a fresh perspective. Finally, the participant’s concept should be Feasible and realistic to enable practical implementation in real-life scenarios.
At the National level, the best entries will be shortlisted to present their entries to the national judging panel in person or via a Zoom call. There will be 1st, 2nd and 3rd place winners. The National level 1st place winners will have the opportunity to be mentored by their respective National Judging Panel to prepare for the APAC competition.
For the APAC competition, the National level 1st Prize Winners will be invited to present their concepts to the APAC Judging Panel via Zoom call, in order to award one Asia-Pacific Grand Prize Winner.
All Participants will receive Participating Certificates, while each Winner will receive an Award plaque. Under the National Awards held in each country, there will be a 1st prize (USD 2,000), 2nd prize (USD 1,500), 3rd prize (USD 1,000).
Separately, at the Asia-Pacific Award level which is judged regionally, there will be a Grand Prize of USD 3,000 for the Grand Prize Winner. The Grand Prize Winner will also have the opportunity to join the ASDA award ceremony in Singapore, a half day tour to experience LIXIL Design Centre and the chance to discuss their design with the LIXIL Design team.