The American Standard Design Award 2022 (ASDA) seeks to promote the user-centric design philosophy that guides the American Standard brand in delivering dependable bathroom solutions that combine thoughtful designs and innovative technologies.
The American Standard Design Award was originally held in 2015 as a one-time design competition in support of the launch of our Acacia Evolution bathroom collection. The competition was open to participants from 4 markets, Thailand, Singapore, Indonesia, and the Philippines.
We have recognized ASDA is a great platform to allow future designers to showcase their craft and introduce the concept of a purposeful and thoughtful design through innovations that address daily consumer issues. And now that we have clearly defined our brand mission (which is to make purposeful design and innovative technologies accessible to consumers) and introduced innovations, technologies and products that clearly reflect this mission in the last 5 years, we are now in the best position to add depth by institutionalizing the award as part of our mission as a purposeful brand.
Purposeful design has always been the design philosophy that guides the American Standard brand in delivering dependable bathroom solutions that combine thoughtful designs and innovative technologies.
Through ASDA, we would like to establish American Standard as a brand that focuses on purposeful design and to promote this design philosophy within the architect and design community and to provide a platform for the community to collaborate, push boundaries, and create solutions that meets the needs of an ever-evolving world.
The competition is open to entries from 2nd year or higher students who are enrolled in architecture or interior design courses in tertiary institutions from the following countries: Australia, Cambodia, India, New Zealand, Philippines, Singapore, Thailand, and Vietnam.
At the heart of the ASDA is the single proposition to embrace purposeful and thoughtful design to enhance hygiene standards while providing solutions to the ever-changing needs of consumers, from space maximization to comfort and convenience. It is with this in mind that the theme of this year’s competition is Purposeful Design - Transforming the Way We Live.
The global trend of urbanization has resulted in increasingly smaller living spaces, which leads to homeowners looking into making bathroom spaces multi-functional without compromising on hygiene, comfort, and convenience.
Where the health & well-being trend is concerned, the world is shifting into the new normal where there is a heightened awareness and enhanced requirements for better health and hygiene standards. As such, hospitality bathroom designs will now need to address and alleviate these concerns to assure hotel guests with a worry-free stay.
The Judging Panel comprises of architecture and design luminaries from the region, which include partners of established architectural firms, professional architects, and notable interior designers. Endowed with a wealth of experience, these industrial figures are inspiring thought leaders in their own right, imparting industrial insights through their discerning creative judgements.
Learn more about the judges here: https://americanstandard-apac.com/asda/judges
The entries will be judged based on four main criteria of Purposeful Design, Inviting Style, Originality and Feasibility with respect to weightages of 40, 30, 20 and 10. The Purposeful Design criteria assesses concepts according to their relevance to the themes and how it addresses the target user’s needs, while Inviting Style focuses on the inviting and appealing extent of the design aesthetics. The Originality benchmark examines the participant’s imagination in presenting a unique solution, which should render an approach driven by a fresh perspective. Finally, the participant’s concept should be Feasible and realistic to enable practical implementation in real-life scenarios.
At the National level, 6 best entries for each award category will be shortlisted to present their entries to the national judging panel in person or via a Zoom call. There will be 1st, 2nd and 3rd place winners, as well as 3 runners-up.
For the APAC competition, 1st Prize Winners in each category at the national level will be invited to present their concepts to the APAC Judging Panel via Zoom call, in order to award one Asia-Pacific Grand Prize Winner for each theme category.
All Participants will receive Participating Certificates, while each Winner will receive an Award plaque. Under the National Awards held in each country, there will be a 1st prize (USD 2,000), 2nd prize (USD 1,500), 3rd prize (USD 1,000), as well as 3 runners-up prizes of USD 500 each for each theme category. Separately, at the Asia-Pacific Award level which is judged regionally, there will be a Grand Prize of USD 3,000 for the Grand Prize
Winner of each theme category.