Theme
A Home to Love, a Space for Everyone
Target Users
Families with elderly (60-70 years), parents (30-40 years) and young kids (5-10 years)
What the judges will be looking for
Multi-generational living under one roof presents a myriad of challenges and opportunities for designers to make a real, meaningful impact on family lives. Shared and multi-use spaces now form an integral part of the equation.
The design approach should balance ergonomics, safety, and convenience – especially for the elderly and little ones, to have a home catered to and loved by every family member.
With our target audience living in high-mass housing, bathroom aesthetics is also increasingly important to consumers as it is a place where they get ready for the challenges of the day and a place where they wind down and relax for the night.
Specification
Leader, Marketing Singapore,
LWT APAC
Leader, Indochina, LWT APAC
Leader, Marketing Malaysia
Country GM
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