2024 Winners > Winners of Indonesia

3rd Prize


Title: Memento in Red

Name: William Prasetya

School: Pelita Harapan University

What is the inspiration for your design?
Growing up with chinese family background, I developed certain familiarity of home associated with the colour red. I tried to find the build a connection between the colour red and home.

How does the design fulfill the need of the target users?
Settling a common grounds between leisure and business traveller preferences despite their contrasting essentials.

How does the design fulfill the design challenge?
Catering both aesthetics and function of two different ideals, essentials and expectation of a home for various users.

How does the choice of products contribute to the purpose of the design?
American standard products perfectly catered the design needs to create a bespoke feelings for users while using the space.